Untold x Marie Regal Collaboration Takes Uya Kuya Back in Time
01 April 2020
Popular local streetwear brand Untold has taken a bold and innovative step by teaming up with the legendary biscuit brand Marie Regal for their latest collection, aptly named “UNTOLD X MARIE REGAL.”
Uya Kuya and his wife, Astrid, have long been loyal fans of Untold’s collections, and the entertainer — a father of two — shared his excitement about the new collaboration.
“I’ve loved it from the start because the quality of the materials is truly outstanding. And now, collaborating with Marie Regal — a snack we’ve enjoyed since we were kids until now with our own children — it’s something close to us,” Uya said when met in SCBD, South Jakarta, on Friday (8/11).
The collaboration evoked fond childhood memories for Uya. “Of course, it brings back old memories — being given Marie Regal as a kid and dipping it in milk or tea. My kids prefer it with milk,” he recalled.
The “UNTOLD X MARIE REGAL” collection includes a range of fashion items such as T-shirts, denim jackets, and hoodies. Beyond its unique designs, the packaging also stands out — presented in collectible tin cans. “This is so trendy. I’ve been looking at all the designs — they’re all amazing. And the packaging in a tin can is truly extraordinary,” Uya added.
Yungz, owner of Untold, said the collaboration came naturally because the company’s vision and mission align closely with Marie Regal’s. “Why did I choose Marie Regal? Because it’s one of my most favorite and memorable snacks — from my childhood until now, and my children eat it too. From our discussions, we realized both brands share the same values and vision, so we agreed to work together,” Yungz explained.
The “UNTOLD X MARIE REGAL” collection is available at The Goods Dept and online at www.untold.co.id.
Source:
https://www.kapanlagi.com/showbiz/selebriti/kolabotasi-untold-x-marie-regal-bawa-uya-kuya-kembali-ke-masa-lalu-cc49b7.html
